In today’s online world Search engine optimization is a must do activity when comes promotion of the website in mind. It’s quite simple, if you won’t be in a search engine how will your visitor find you? But, the million dollar question is, how, out of billions of sites, you get a high ranking in search engines? Every search engine works on a particular algorithm. Not only all search engines use different algorithms they also often change it and it’s really difficult to decipher their strategy. Use Meta tags and keywords wisely because these should be the most useful weapons in your arsenal. Search engines will identify you with your Meta tags and keywords.