In today’s Digital world SEO and SEM is a must do activity as far as for promotion of the website. It’s quite simple, if your website won’t be in the search engine, its hardly possible for the visitor to find you. But, the million dollar question is, among billions of sites, how you get a high ranking in search engines? Every search engine works on a particular algorithm. Not only all search engines use different algorithms, they also often change it and it’s really difficult to decipher their strategy. Utilize Meta tags and keywords wisely because these are the most useful weapons in your arsenal. Search engines will identify you with your Meta tags and keywords.

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine displays it among top result for searches of a certain keyword.

SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone js seeking for that keyword.

SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.